|ANNE WANNER'S Textiles in History / publications|
|The Sample Collections of Machine Embroidery
of Eastern Switzerland in the St Gallen Textile Museum
in: Textile History, 22 (2), p. 165 - 176, 1992, by Anne Wanner-JeanRichard
|page 4 of 10
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Firm of Otto Alder (10)
Back in Switzerland, he was surprised by the number of the newly established embroidery enterprises, and he took up employment in one of them. In1874, he became a partner in the firm, and he was responsible for organisation, export and customers.
Otto Alder's first field for
experiment was England. According to his own
writings, he offered the machine-produced goods of St
Gallen in an advertisement in The Times of
London, receiving 137 replies.
In 1874, he saw Madeira
embroidery for the first time in London (11)
at the firm of John Knox, and later in Manchester at the
merchant house S.& J. Watts. He also discovered these
embroideries at a firm in Glasgow, that of James Orr.
According to Alder's memoirs, he was also
responsible for the introduction of various special
articles, as, for instance, the mechanical production of
large collars for ladies, or
"Lavallières" (ladies' cravats) (12),
and also accessories for ladies' hats (13).
Otto Alder worked with various partners
and accordingly the firm's name changed several times;
from 1881, it was called "Alder & Rappold"
and later "Alder, Rappold & Engler".
In 1931, Alder gave to the same institute
a collection representing 40 years of his work,
which contains nearly half a million samples.
The donation was meant to give the industry and the
designers ideas for innovations.
Otto Alder, 1848 - 1933
10 - Otto Alder, Jugenderinnerungen aus den Jahren 1849-1873 (St. Gallen, 1929) and also: Rückschau eines 84-jährigen (St. Gallen, 1933).
11- Otto Alder, Wie ich dazukam, vor zirka 55 Jahren als erster Madeira-Stickereien mit der Maschine herzustellen, (St. Galler Jarhresmappe 1939), p. 8.
12 - Alder, Rückschau, p. 29.
|content||Last revised 25 July, 2004|